Girl Beauty, Bikini girl
Michael Tonello, a beautician turned fashion buyer, says he devised a system to bypass the much-talked about list and spent five years traveling between different Hermes stores to snap up to meet -- and profit from -- this pent-up demand.
Initially he sold them online but then began selling them at a handsome mark-up to wealthy private clients who didn't want to wait two years, with people aware thatare one of the few brands that hold or increase in value over time.
Tonello said cracking the code let him to buy hundreds of Birkin bags and he is now adamant that the waiting list is just a fantastic marketing ploy. So what was his trick?